The 40 years that David and Jane Zumstein have operated a business in Brevard make up more than 25 percent of the total time span that Transylvania County will be honoring this year during its 150th anniversary celebration. “In 1971 we opened David’s Electronics, a TV sales and repair shop, and became a Radio Shack franchisee three years later,” Jane recounts. “We started out on Jordan St., moved to East Main and finally to our present location on North Broad St. across from Brevard College.”
Jane points out that Rice Furniture, Highland Bookstore, Ragland Lighting and Grover’s Office Supply all started downtown about the same time. “We have seen many others come and go, and we’ve lived through many economic ups and downs, but fortunately we’re still here.”
The Radio Shack franchise has had to face intense competition from “big box” stores and the fast growth of Internet online sales, but the Zumsteins point out that focusing on superior customer service has continued to give them significant competitive advantages.
“Where we stand out is in personalized service,” David says. “We devote a lot of time to electronic problem solving – everything from A to Z. In a few words, ‘we connect things.’”
On display in the store are literally hundreds of products – ranging from common and hard-to-find batteries of all sizes to computers, TVs, GPS units and home entertainment accessories. As Jane puts it, “We are like an electronics hardware store.”
Last year, the Zumsteins experienced a severe setback when their residence in Pisgah Forest burned to the ground, resulting in a total loss of their personal and household possessions. “It was a devastating experience,” Jane recalls, “but the support of friends, neighbors and customers was overwhelming – Brevard is truly a caring community.” To contact David’s Electronics/Radio Shack, call 883-2881, email firstname.lastname@example.org or visit www.radioshack.com.
Article courtesy of Transylvania County Planning and Economic Development Newsletter